This development spans an entire city block within central Pattaya, a beach resort of the Gulf of Thailand. The design, at over 160,000 square meters of GFA, incorporates a large shopping mall (complete with ice skating rink), 2 hotels (5-star and 3-star), waterfront dining and over 1600
apartments.

The key challenge was to design the 5-star hotel and the apartments to take advantage of beach
and ocean views, which were challenging due to the proportion and orientation of the site. Through
careful investigation and calibration of the design over many iterations, a serrated tower profile was developed which yielded a design that had over 80% of units with either direct or partial beach/ocean views.

The dovetailing of this highly diverse group of users required skillful handling, both horizontally and vertically. The ground floor invites pedestrians to traverse the entire site within the building, connecting the main beach road with the internal road.

The success of the project is its ability to incorporate such a large and diverse collection
of functions into a seamless whole, without losing sight of the importance of the need to present a compelling architectural front.