In 1995 Joyce Boutique acquired the lower 5 floors of a Gio Ponti designed building dating back to the 1960’s. HB Design was brought in to refurbish this in order to accommodate 40’000 sqft of high fashion boutiques featuring some of the worlds best known designers such as Kenzo, Miu Miu and Prada.

The goal was to bring to the fore, once again, the elegant tapered beam structure designed by the Italian modernist. An entirely new servicing strategy was developed that featured integrated air-conditioning, custom spot-lighting and alcove lighting.

The central atrium was liberated from the excessive encrustations of the previous 35 years with a new staircase and backlit “skylight” as key features.